Architectural storytelling lies somewhere between planning and design.

It’s both, and neither: Deeper than a plan, less refined than a design, it’s the act of creating the overall narrative of place — not in words, but in the sequence of actions and feelings that we want people to have on site. It’s an experiential thread that anticipates and responds to the way people move through a place. It weaves the whole mixed-use puzzle together in a way that makes sense for the company and the community, so that ultimately it’s humming as everyone’s favorite backdrop.